About Us
Andrew A. Elman, CEO
30 years of relevant experience
Experience Matters
We are not a law firm and we do not provide legal services. Rather, our CEO, Andrew Elman, brings 30 years of relevant legal and business experience, including 15 years as a leading in-house attorney in the digital, media, creative and marketing industry, to solve our clients' problems. In addition, our growing list of DMCT advisors includes a worldwide performance agency CFO, an agency president, a lead audience measurement attorney, and others with significant practical experience in transparency, all things digital, data and analytics, audience targeting and segmentation, content, attribution, privacy, traditional media planning and buying, and financial, operational and legal operations.
DMCT Consulting CEO
After 15 years as a trial attorney - including a stint as a partner in a well-known New York/New Jersey law firm - Andy decided to leave the glamour of trial work to others, and joined his then client, Zenith Media, as its first General Counsel.
During his 15 year tenure with Publicis Groupe companies, Andy has had the unique ability to observe the complete - and continuing - transformation of an industry that was once derided as "spots and dots" to one that now is known for its complexity and for encompassing every data, technology, media type, content integration and distribution, and hyper-segmentation of audiences that can be imagined.
As the General Counsel and Chief Legal Officer of ZenithOptimedia Americas Andy had direct lead responsibility for Zenith, Optimedia, Apex, Moxie, Performics, Newcast, and Ninah and has worked with the largest agencies, publishers, technology vendors and advertisers in the world. And, as the assigned Chief Legal Officer for some of Publicis Groupe's largest individual clients, and Assistant Deputy General Counsel of Re:Sources - a shared service company of Publicis Groupe SA - his responsibilities for additional Publicis Media companies, both inside and outside of the USA expanded as did his legal oversight of PMX (Publicis Media Investment), with over $20 Billion in reported media billings in the USA.
Andy is a frequent speaker, an active industry leader, and a key contributor to recent policies and guidelines issued by the 4As legal, finance, privacy, and security committees.
What Others Say?
Over the 14 years with the Company, he has provided incredible oversight of company-wide litigation, commercial transactions, media and technology platform relationships, client relationships, operational and process compliance, and general business risks.
Andy has always been someone that we can count on to help bridge together legal, client needs and what is financially smart for the Company. He has been a trusted confidant to me and our executive leadership. His expansive knowledge of our business and the law will be missed.
His exceptional legal skills are uniquely complimented by his ability to understand the intersections between the law, client expectations, finance and the leading-edge dynamics of the industry. In my career, I have never known a more valuable legal partner than Andrew.
Andy is a special talent, insightful, a collaborator and true business partner. I have worked with Andy for over 15 years. He has a unique ability to understand and simplify complex challenges and provide smart and actionable business solutions. His diversified background and extensive business experience is an asset to any organization including C suite executives.